Mobile Youth Consumers

• Published:August 25th, 2008
• Comments:No Comment
• Category:mobile life youth, mobile youth consumers

From Original Post Here

Who said the entertainment biz isn’t diverse? (flip to kids’ channels. Disney just premiered “The Cheetah Girls One World,” featuring a plethora of stars with different ethnic backgrounds. Plus teen girls not digging the Olympics) (New York Times, reg. required) (Media Life Magazine Younger Viewers)

- ‘Mall’ didn’t have many buyers (17.1 million viewers tuned in to the premiere of Disney’s “High School Musical 2″; “American Mall” brought in a paltry 436,000. I enjoyed it, but maybe MTV’s audience is too old for its version of Disney’s tween hit) (Ad Age, reg. required)

- TV hits the streets (”It’s Always Sunny In Philadelphia” joins “Seinfeld” in holding campus tours this fall) (Zap2It)

- Social Konnections (Konnects hoping to bridge the gap between social Facebook and all-about-business LinkedIn. Plus, Facebook comes up with more ways to sell your friends stuff… through your own profile. So sneaky of them. They’re also pushing new “engagement ads” which encourage click-throughs to big brand sites) (Media Post, reg. required) (Wired)

- Gen Y will soon be deaf (killing their hearing softly with in-ear headphones. And speaking of “high-pitched,” “American Idol” reject Sanjaya debuts as the national pitchman for Nationwide Insurance) (CNET) (MSNBC)

- iFastTrack (musicians, including Yael Naim, the Ting Tings, and Feist, featured in Apple ads find overnight success) (Variety)

- Commercial success (instead of taking standard two-minute commercial breaks, MTV tried an 8-minute “mega pod” of ads during last Monday’s premiere of “The Hills.” And because teen girls are so obsessed with the show they, of course, sat through it. Plus, if the “90210″ ladies can get along, why can’t The Hills girls?) (Mediaweek) (Reuters)

- Gaming trends (superhero craze continues, with Spiderman, Batman, and DC Comics finding sweeping success online and on video games. Women are playing games too, and Playboy is launching a game targeting 20- and 30-somethings called “Pool Party” that will be based on “actual events held at the Playboy Mansion.”) (USA Today) (Mediapost)

- Back to college (welcome to school, here’s an iPod. Plus, the Times follows a few freshman from Parsons around while they shop for dorm supplies. Also, back-to-school shoppers will be spending 83% less on clothing) (New York Times, reg. required) (Mediapost, reg. required)

- DIY Keds (this is so cool - I wore Keds as a kid, and I want a new self-designed pair pronto! And Gen Y also loves DIY college majors - thanks Karell!) (The Futurist)

P.S. Remember the Media Post article about the viral bee video from yesterday? Watch it here.