- Published:October 24th, 2008
- Comments:1 Comment
- Category:youth marketing
Mobile advertising is a brave new space with new rules and new rewards. As publishers and advertisers, we should be conscious that our efforts to achieve our business objectives can be compared to a marathon with no finish line. (Peggy Ann Salz)
The analysts are almost universally bullish about mobile advertising. Gartner for one says that worldwide the market will be worth in excess of $2.7 billion this year, up from $1.7 billion in 2007.
Following on from our Mobile Youth Advertising Report, and the featured 7 laws of youth marketing, there’s a lot of talk about mobile advertising these days (more info on mobile advertising over at Wikipedia)
A lot to cover, particularly when you get this kind of research (and another white paper on mobile advertising) telling you that mobile will be “the most prominent” form of advertising by 2013 (by Intomobile).
When brands such as D&G can demonstrate a 10% CTR on their campaigns, investors buy it, Admob recently secured $15m in further funding (no credit crunch there)
I’m curious. Is this hype or reality? Interesting post over at the Youth Marketing Blog about Blyk’s business, Either way it certainly grabs headlines.
Let’s start with this excellent presentation
We see that mobile advertising might work with teens according to this blog and there are no shortage of marketing efforts right under their noses (at concerts for example) and operators are gearing up their mobile advertising offerings (Gomonews). In terms of growth potential, you can see from this latest youth research that mobile is now a global youth phenomena (data from Pakistan and China amongst others).
So what are the challenges?
Challenge #1 - Do youth trust mobile advertising?
Seems trust is key in building relationships with young consumers. Here are real views from young consumers on mobile advertising from our on-the-street video series
Also check out the post over at Youth Trends report regarding the importance of trust in viral marketing.
Challenge #2 - Will the advertising model work on social networks?
Best answered studying this presentation by David Cushman
Challenge #3 - Will the pricing hold up?
Challenge #3 - Will the pricing hold up?Even online is suffering from falling display prices (research). So is this inevitably going to come to mobile? Well, according to Jupiter, it may just be already happening.
Technorati Tags: mobile advertising, youth advertising, mobile research, data, youth statistics, mobile marketing, youth marketing, blyk
