- Published:November 12th, 2008
- Comments:No Comment
- Category:mobile behavior, mobile youth consumers
Our focus has always been about understanding the mobile culture and behavior of mobile youth consumers. This is important when considering your advertising strategy for youth, building youth marketing beachheads and marketing to millennials.
Continuing on the theme of research about mobile behavior and youth on the street in their natural environment, here’s new video [#%0#2]research[/#%0#2] for youth marketing on mobile behavior in US, Philippines, Pakistan, Estonia and China provided by mobileYouth.org and available for full viewing along with other mobile videos over at mobile youth net.
If you’re following crowdsourcing with youth, consider what kind of insights we could get from this type of [#%0#3]research[/#%0#3] on mobile behavior.
How can Vodafone build trust with mobile youth? (Powerpoint Presentation by mobileYouth.org)
by admin- Published:October 23rd, 2008
- Comments:No Comment
- Category:mobile youth marketing
Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem facing the BBC and the recorded music industry the beginnings of a disconnect with young consumers may not be felt today but represents the manifestation of a long term and, importantly, irreversible disease.
Some of the points I discussed in my presentation to Vodafone about the MobileYouth Report include:
* How to build trust through relevance by drawing down on the insight from how brands such as Toyota (through Scion) have already achieved this. Also how brands can use simple metrics such as net promoter score and customer lifetime value to measure progress.
* How to be a remarkable youth brand (see Jones Soda)
* How to communicate directly with youth through their own channels (eg using Youtube rather than mass media and press releases (in this example we look at EA and the recent Tiger Woods “Jesus Shot” fiasco - which is also very funny).
Presented by Graham Brown author mobileYouth.org
Technorati Tags: mobile youth, youth, vodafone, youth marketing, net promoter score, loyalty, trust, churn, mobile youth report, youth research, youth mobile
