- Published:August 27th, 2008
- Comments:No Comment
- Category:mobile life youth, mobile youth consumers
From Original Post Here
Penguin Books is one of the best known book companies in the world. They publish a wide variety of books - classics, fiction, reference - that are sold throughout the world.
Nick Hornby has written several bestselling novels that have been made successfully into films, including About A Boy, Fever Pitch and High Fidelity.
When Penguin launched Hornby’s latest novel SLAM - his first to be directed at a teenage audience - they used a very innovative mobile approach to reach this target group. (more…)
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