Mobile Youth Consumers

• Published:August 8th, 2008
• Comments:No Comment
• Category:marketing to mobile youth consumers

From Original Post Here

Some 88% of mobile users in the UK are willing to receive pre-roll mobile ads in return for free video content, according to 4th Screen Advertising’s Adlndex for Mobile research, conducted by Dynamic Logic.
Mobile pre-roll ads, which ran on O2 Active, are “attention grabbing” and increase brand recognition and favorable opinions of advertisers, the [...]