Mobile Youth Consumers

• Published:September 9th, 2008
• Comments:No Comment
• Category:marketing to mobile youth consumers

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Mobile Marketers Target College Students In a recent survey conducted by Harris Interactve for Alloy Media + Marketing, 9 out of 10 US college students own a mobile phone – go figure! As a result, text messaging is on the rise with a full 70% of students indicating that they have texted a friend. Marketers have taken notice of the growth, however, more than one-half of college respondents to a separate Youth Trends survey said that while they understand ads support what they do, they were not a