Mobile Youth Consumers

• Published:December 17th, 2008
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One of the key research findings from our mobileYouth 2008 Social Media report was the exponential growth in Twitter usage by youth. We now see Under 25s as the heaviest users of Twitter!

Is Twitter SMS 2.0?
From being predominantly the domain of 25-34 year old techs, Twitter has burgeoned into a valid youth platform. Here are some interesting findings:
* Youth twitter usage rapidly adopting similar patterns to SMS usage implications for operator charging, marketing channels, PR abound…
* Under 25s now constitute 25% of twitter usage - the largest single age group
* Japanese youth have rapidly adopted twitter into their daily social activities. Go watch the public Twitter feed and witness how much Japanese content passes through.
* Twitter still has a long way to go to reach the lowest common denominator that made SMS fly but it has the advantage of a core consumer beachhead to play with.

Interested in Twitter?
Check out mobileYouth’s own Graham Brown and Josh Dhaliwal on Twitter

Report links
* Download the Report PDF
* Social Media Presentation here
* Recommendations from the Social Media Report
* About the Report

Technorati Tags: twitter, social media, youth marketing, mobile youth, mobileyouth

• Published:October 16th, 2008
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Areas of interest:

* What do youth want from and think of their operators?

* Youth loyalty & churn (leading to Net Promoter Score)

* Trust Measurement as impact on Profitability

* Next Generation Brands (Red Bull, Jones Soda, EA, Scion etc)

Here’s the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, October 2008 at the Djuice brand summit.

Technorati Tags: telenor, djuice, youth, mobileyouth, mobile youth, mobile youth report, youth marketing, youth research, net promoter score, churn, youth loyalty, crm, red bull, jones soda, EA, scion, graham brown

Presentation