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Despite Amazon.com Music’s phenomenal showing in its first year and Rhapsody’s gains in part due to expanded advertising and partnerships, iTunes remains the best fee-based digital music destination according to Ipsos’s fifth annual TEMPO Digital Music Brandscape study (via Retailer Daily).
iTunes continues to expand its lead despite increased competitive pressure, the study of fee-based [...]
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In their own words“Share your voice and make the world a more interesting place!”
Why it might be a killer
It can provide users all over the world with glimpses and snapshots from different cultures.
Some questions
Is Woices free? Can I use or copy an echo I like?
What it does
The Woices startup is based on a novel approach: users record and upload audio files which are endemic to a specific geographical location. According to the team behind the project, the aim is to create a new tool that will provide individuals all over the globe with a better understanding of the world we live in. This in turn will make the world a more interesting place.
A comprehensive FAQ’s page explains the process for recording and uploading an audio file (termed “echo” in the site’s parlance), along with information on aspects such as copyright and contacting other uploaders.
The collection of echoes can be easily accessed from the main page, and three main categories that have self-explanatory names are highlighted: “Recent Echoes”, “Popular Echoes” and “Noisy Places”.
So far, the site is available both in English and in Spanish. It would be very appropriate for a site of this nature to include more languages in the near future. That would make the project gain accessibility and increase its number of adepts and users.
Link: http://www.woices.com
Our Review: http://www.killerstartups.com/User-Gen-Content/woices-com-worldwide-audio-recordings-archive
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Radiohead is at it again with more bleeding edge promotion tactics. The band has started a second remix contest, this time for their song “Reckoner”. It costs only 99 cents to buy all 6 of the remix stems (the individual pieces of the track), and you’re in business. Critics had complained that the previous contest was too expensive - participants had to shell out 99 cents for each stem.
Radiohead’s last remix contest was a brilliant success. Sales of the stem components and the ensuing remixes helped push their single “Nude” into the billboard hot 100. The website for last contest received 6 million unique visitors who listened to the tracks 1.7 million times.
[via rb trends]
© Dan Gould for PSFK, 2008. |
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If you haven’t heard by now, the much-anticipated MySpace Music is officially live after getting EMI to come onboard as the final major label on the site. Though they still don’t have a CEO in place, they do have a rumored $2 billion valuation and some serious buzz at launch. All the usual tech bloggers like ReadWriteWeb and Techcrunch have great summaries of the site so I won’t go into a rundown here. Instead, I want to provide the perspective of a Brand Manager looking at this as a way to digitally connect with consumers.
First a little background since I have a pretty long history with MySpace.
- For starters, when I was working as an Assistant Brand Manager on Secret, we did one of the first-ever CPG campaigns on the site, which included co-branded music page with a then unknown artist named Rihanna.
- Second, I have some very good friends who work at MySpace, thanks in part to the above campaign
- Finally, I actually met my girlfriend on MySpace, a surprising fact that has been pretty useful in games of “two truths and a lie.”
So what all this means is that I have a soft spot for MySpace and I’m usually pulling for them with new initiatives. Thankfully on this latest program, they gave me plenty of ammunition to cheer about.
Here are my thoughts:
MySpace’s key to success will be capitalizing on their brand equity of “discovery”: When I hear about a new band, MySpace is always the first place I go. No matter if the band is signed to a major or a complete undiscovered, I know there is a 99% chance they have a MySpace where I will be able to hear a few of their songs. Theoretically I could do the same with iTunes but it has always been hit or miss if they have new bands. In the short-term, MySpace won’t be able to win by just promoting big, new releases. Instead, they neeed to focus on their equity of discovery and promote the up and coming bands like crazy.
MySpace Music won’t win over marketers if it is just another “banner ad” media buy: There has been a lot of debate about the CPM’s MySpace will need to charge in order to make this ad-supported format work. At the heart of the debate is the fact that current social networking media buy CPM’s are extremely low. The fact is that if MySpace treats this program like more banner ad media inventory, then they have already lost. What they need to do is create truly compelling, holistic campaigns that tie bands to brands. The first appeal of MySpace to me 4 years ago as a markter was that MySpace gave me access to artists I couldn’t afford to sign individual deals with. They were the gateway for me associating with some amazing music. MySpace needs to leverage that strength to create some really compelling marketing campaigns that in the end make CPM’s irrelevent. The type of advertising that Pandora offers on their site is a start, but MySpace needs to go much, much further than that. Create marketing programs that exist on and off the web.
Amazon.com made a brilliant move partnering with MySpace and providing DRM-Free Music: Honestly until I read about the deal with MySpace Music, I didn’t even know that Amazon offered music downloads. Now they are going to be a click away whenever I listen to new music. However, the key to this deal working out for them as well, will be point #1 above. If Amazon can become the place to buy new, up and coming music, then they can put a serious dent into iTunes market share. When I hear about a band like Benjamin Del Shreve, I want to be able to go straight to their MySpace page, listen to their songs and buy them if I want. I want to stop having to flip a coin in the hopes that iTunes might carry the band.
MySpace Music needs to bring the social back to music: In order for MySpace Music to truly be revolutionary, I think they need to bring the social back to music. Fred Wilson over at A VC has talked at length about his love of mix tapes and MySpace seems to be listening. But they need to avoid having MySpace Music be a walled garden where how I listen to and share music is limited. Don’t make me go to MySpace to use your service. Let me download an Adobe Air player for my desktop. Also make it easy for me to share my favorite music with my friends. Give me a widget on my blog showing my playlist. Hell, find a way to let that same widget live on Facebook since to me Facebook and MySpace aren’t competitors. MySpace needs to not make the horrible mistake of acting like a portal and forgetting that the future of the web is social media…not isolation.
Treat MySpace Music like a brand and hire accordingly: As a huge music fan, I see a lot of potential in MySpace Music. But I also see them making a couple of mistakes that could have major negative impacts on the site being as revolutionary as they want. In my opinion, the best thing they could do is hire a CEO who gets not only the Social Web, but also Brand Marketing. MySpace Music needs to act like a brand, not an Internet Portal. Don’t just hire a web guy…and please don’t hire a media/music person. Get someone that can build this into the brand that it has the potential to be.
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Posted in 21st Century Media / Social Media, Advertising, Brand Marketing, Music / Entertainment Tagged: ITunes, MP3, music, MySpace, MySpace Music, Record label, Social Web, Streaming media
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(TrendHunter.com) If you tend to think ahead of the curve when it comes to emerging songs and artists, Popcuts.com is the place where you can get paid to buy and download music.
Popcuts’ paid program basically rewards…
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Nokia has confirmed that the UK
will be the first market in the world to launch ‘Comes With Music’, the
handset maker’s music service which gives people a year of unlimited
access to the Nokia Music Store catalogue, with the ability to keep all
downloaded tracks even after the year is over.
Carphone Warehouse
will be the exclusive UK pre-pay channel offering the Nokia 5310
XpressMusic ‘Comes With Music’ edition handset. Carphone Warehouse is
accepting pre-orders here, starting today.
“We
believe that Comes With Music will transform the way people enjoy
music,” says Tero Ojanperä, Executive Vice President and Head of the
Nokia Entertainment and Communities business. “With unlimited music
access for a year, you can enjoy your favourite artists or delve into
new genres without having to worry about individual track or album
purchases.”
Andrew Harrison, UK CEO of The Carphone Warehouse, says
he expects the Nokia 5310 Comes With Music to be: “the gift for
Christmas and at the top of all shopping lists.”
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Facts ‘n’ Stats
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Yo it’s Youth Focused Marketing Groups all new world premiere super music video. Totaly extreme stuff directed by none other than us. Not that you could tell but totally indepandent 2! Teachers suck! myspace.com/YFMG
Author: CrashKickflip
Keywords: tony hawk extreme sports x-games yfmg youth focused marketing group bad ass awesome megatight crash kickflip tuff guy
Added: August 22, 2008
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Raised in the “always on” world of the Internet, on-demand and social media technologies, Generation Y has different expectations and media consumption behaviors than previous generations. This is… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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Building off of the success of peer music recommendation and micro-blogging sites, a new idea has entered the fray. Blip.fm is a simple idea that enables people to share what they are listening to and pair it with a short sub-150 character comment. Amongst the similar sites like Muxtape and Last.fm, Blip.fm has been dubbed the “Twitter for Music.” Users already enjoy a layout that badges power users and offers plenty of ways to track down others with similar music tastes. Simple keyboard controls and a scrolling list of “blips” aid an already straightforward website design. The site gives everyone the opportunity to feel like a DJ while keeping in touch with contacts through quick comments. It is important to note that Blip puts the burden of copyright violation on the users who upload music, but only time will tell how that defense works out.
[via crackunit.com]
Click to download free mobile youth data from the mobileYouth report
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