BMW: Driving Mobile Innovation An interview with Marc Mielau Innovation Manager for Mobile Marketing
by admin- Published:September 10th, 2008
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- Category:marketing to mobile youth consumers
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BMW is one of the world’s most recognizable brands. As part of their on-going effort to build stronger connections with consumers, BMW has established a Marketing Innovation Center, which, among other things, has responsibility for developing mobile advertising and marketing.
Marc Mielau is the Innovation Manager for Mobile Marketing at BMW. In this two-part interview Marc explains how a major brand like BMW with a large complex organization can effectively address new opportunities such as mobile advertising and marketing, and he shares several of the very interesting campaigns that BMW has run. (more…)
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