http://www.mobileyouthconsumers.com Understanding the youth mobile space Thu, 13 Nov 2008 09:13:00 +0000 http://backend.userland.com/rss092 en Technorati Tags: mobile youth report, youth research, youth social media, social media, mobile social media http://www.mobileyouthconsumers.com/youth_news/social-media-and-mobile-youth-consumers-new-research/ Our focus has always been about understanding the mobile culture and behavior of mobile youth consumers. This is important when considering your advertising strategy for youth, building youth marketing beachheads and marketing to millennials.Continuing on the theme of research about mobile behavior and youth on the street in their natural ... http://www.mobileyouthconsumers.com/youth_news/mobile-behavior-watch-the-new-video-research/ Josh Dhaliwal from mobileYouth on BBC breakfast View the video on Blinx/BBC website Technorati Tags: mobile life report, youth handwriting, youth writing, josh dhaliwal, bbc http://www.mobileyouthconsumers.com/youth_news/does-mobile-affect-youth-learning-and-other-life-skills-such-as-writing-mobileyouth-josh-dhaliwal/ Mobile advertising is a brave new space with new rules and new rewards. As publishers and advertisers, we should be conscious that our efforts to achieve our business objectives can be compared to a marathon with no finish line. (Peggy Ann Salz) The analysts are almost universally bullish about mobile advertising. ... http://www.mobileyouthconsumers.com/youth_news/mobile-advertising-to-young-consumers-will-it-work/ From Original Post Here Mobile advertising is just one area where Blyk’s approach pays off. In fact, Leif and I mused that the real money may be in Blyk’s ability to reality-check brands’ preconceived notions about what youth thinks, likes/dislikes, ... http://www.mobileyouthconsumers.com/youth_news/podcast-blyk-coo-leif-fagelstedt-on-stats-response-competitive/ From Original Post Here A report put out recently by UK OpCo Telefonica O2 suggests that mobile marketing could become the most prominent form of advertising for many businesses within the next five years. Though not surprising for anyone following the industry, the stats in the report are still promising. O2 commissioned ... http://www.mobileyouthconsumers.com/youth_news/survey-mobile-to-become-most-prominent-by-2013/ From Original Post Here Not all execs use methods they deem best. http://www.mobileyouthconsumers.com/youth_news/marketing-to-millennials/ From Original Post Here James Myring, Head of Internet and Telecoms Research at Continental Research reveals the findings of research into the impact of the credit crunch on consumer’s mobile phone spending habits The price of old fashioned ‘boring’ essentials like food, heating and petrol has gone through the roof recently. For ... http://www.mobileyouthconsumers.com/youth_news/bill-shock/ From Original Post Here by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Introduction The Rise and Fall of Youth Brands What better to illustrate the failure of a youth brand than the prospects of Levi’s? You may remember the Nick Kamen adverts by BBDO in ... http://www.mobileyouthconsumers.com/youth_news/the-rise-and-fall-of-youth-brands-mobileyouthorg%e2%80%99s-7-laws-of-youth-marketing/ Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn't re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, ... http://www.mobileyouthconsumers.com/youth_news/how-can-vodafone-build-trust-with-mobile-youth-powerpoint-presentation-by-mobileyouthorg/